About us

TrueTech was formed to deliver fast, reliable, and efficient access to technology products for customers across South Africa.

TrueTech is backed by The CMF Group, a South African online merchandising company established in 2018. Since its inception, The CMF Group has grown rapidly and today processes over 15 000 orders every month, operating at scale across leading online marketplaces and direct-to-consumer platforms.

Through years of experience in online retail, logistics, and fulfilment, we identified a clear gap in the market: customers want technology products delivered quickly, transparently, and with dependable after-sales support. TrueTech was established specifically to meet that need.

While The CMF Group operates across multiple categories and platforms, TrueTech was created as a dedicated technology-focused store, allowing us to:

• Move faster on fulfilment
• Offer clearer, more accurate product information
• Provide responsive customer support
• Serve customers nationwide with consistent service standards

By focusing purely on technology, we are able to streamline operations and deliver a better end-to-end customer experience.

Because TrueTech is powered by The CMF Group's established infrastructure and operational expertise built since 2018, our customers benefit from:

• Proven logistics and fulfilment capability
• High-volume operational efficiency
• Trusted supplier and brand relationships
• Nationwide delivery coverage

This scale allows us to remain competitive while maintaining reliability, accountability, and service consistency.